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The POP! Library of Visual Design Guides

Thank you for your interest in the POP Library of Visual Design Guides.  You may download each guide below.

The POP Library includes the following videos:


Demand for design skills has never been higher, but the competition for design jobs has never been tougher. How do good designers make their work stand out and win gigs? We asked nine of the instructors at Sessions Online School of Design to weigh in.

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What makes Web sites POP? It used to be a flaming logo, but (thankfully) things change fast with new technologies and new tastes. Our four experts advise using emotion, consistency, balance and color for a killer Web design.

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Two photographers can shoot the exact same situation and get completely different results.  Subtleties such as lighting, perspective, framing, settings, editing and your "eye" are all factors.  And no, you can’t rely on Photoshop for everything. Four published pros provide the details.

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With brand savvy and cynical consumers outnumbering the generic brand lovers of the 70s, branding is fun and challenging again. How does your work engage this more sophisticated design eye? Four branding experts share their secrets on visually communicating a brand.

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Bad news: Animation takes patience and technical skill and you can have plenty of both and still get poor results. Good news: Your creativity and instincts will make you great. Four professional animators explain how to make your animations POP.

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Layouts?  Are they still making those?  Indeed. Print has not died as one might have thought back in '99, but it has evolved thanks to new media's influence. Three print design veterans discuss how to make the oldest medium on the planet look fresh.

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