Brand Manager Career Description

Brand Managers conceptualize, produce and enforce the visual identity for a brand or product. A Brand Manager must preserve consistency while ensuring that all branded materials express the most effective and recognizable company message. Often Brand Managers are required to know how to create catalogs, brochures, and other direct mail pieces from start to finish. Knowledge of a page layout program such as QuarkXpress, InDesign, or Pagemaker is usually required, while proficiency in PowerPoint, Photoshop and Adobe Illustrator is extremely beneficial. Brand Managers should possess proven presentation, communication and marketing skills, as well as creativity. In some cases a Brand Manager's job responsibilities may include overseeing teams of creatives or conducting product evaluation tests.