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Program Standards

Multimedia Arts Certificate program standards

The goal of the Multimedia Arts program is to equip you with fundamental technical and conceptual skills to develop multimedia. In the program, you will develop the technical, creative/visual, and communications skills for entry-level professional work.

Launch the slideshow to the left for an interactive overview of the Multimedia Arts Certificate program standards.

Listed below are the Multimedia Arts Certificate standards you are expected to meet as a student in the program.

#1 Digital Imaging

Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage.

#2 Color

You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project.

#3 Web Scripting

You will be able to create standards-compliant Web page layouts by hand-coding using HTML and CSS and publish them to the Web. You can create fixed and fluid multi-column page layouts using basic HTML to organize information and CSS to control presentation.

#4 Typography

You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression.

#5 Video Production

You will develop a good understanding of digital video production and how to plan, shoot, and digitize video footage, prepare it for editing, and output it for a variety of uses. Your shooting and editing will show a basic command of visual and auditory storytelling.

#6 Video Editing

You will develop a proficiency in entry-level professional digital video editing techniques using a non-linear editing program. Your shooting and editing work shows the ability to create an effective, well-paced short narrative sequence and a control of rhythm, motion, and continuity.

#7 Motion Graphics

You will be able to create simple, effective, and polished motion graphic work in After Effects. Your work will integrate text, graphics, video, and audio and show a command of layers, motion control, keyframing, time effects, and animation techniques.

These seven Multimedia Arts Certificate program standards are the core of the Multimedia Arts Certificate program and thus lay a foundation for the program curriculum. Take a tour of course materials to learn how projects and critiques help you meet the standards.