Although we are well beyond the web’s infancy, developing an effective online business is still not an easy thing to do. A strong brand identity is often what’s missing. Without it, even the best business concepts will struggle and fail. Branding, specifically in an online environment, can be difficult, and there are very few resources out there for businesspeople...
I’ll pick up where the Queen of Soul left off. What is it going to take for those of us in the design field to get some? From clients who think they are designers. From marketing directors who believe brown doesn’t sell. From employers who think we do nothing but arts and crafts all day. I think I’ve seen...
Last Friday, I was speaking with a Marketing Mentor client about two proposals she was about to spend the weekend writing. She was very excited about these new projects, but when I asked her what the budgets were, she said she didn’t know. It wasn’t that she had neglected to ask that all important question. In fact, she had,...
AJAX, Web 2.0, Ruby on Rails, and a host of other amusing acronyms and phrases are the current buzzwords in web design. Today’s cutting edge sites use these server platforms and programming languages to make web sites jump through hoops for users. What does that mean for Jane Web Designer, who’s serving Jane Business Owner, down in the trenches?...
Search engine optimization is big business these days. Type SEO into Google and you’ll find hundreds of individuals and organizations promising to place your page near the top of the major indexes, for a fee of course. Unfortunately, it’s rarely that simple, for each search engine has its own secret formula for generating results. Meta tags, links and who...
