Does every business benefit from design? Think of your favorite hole-in-the-wall BBQ joint, or the local bakery down the block. Each time you go there, do you find yourself mentally re-designing their logo? Have you decided that the one thing keeping your favorite Thai food place from becoming a national chain is a new identity system and a modest...
First, an admission. I belong to a fraternity. A huge, national, button-down shirt, blue blazer, captains-of-industry kind of organization that celebrates all things left-brained and tangible. At one point, I was even president of my chapter. But that’s another story. As the token creative in the group, my job was to “design” party t-shirts. Of these, one stands out...
