When I first started out in the business an older colleague advised me to “collect copies of any and everything that I was the least bit involved in”. I only took half of his advice, and at first I saved copies like mad but soon I was cherry-picking my favorite projects and leaving the rest to collect dust in...
In the latest issue of Showroom (http://www.theshowroom.se/ ) Eric Block, the Managing Partner from design firm Duffy & Partners, tells us that design is the future. “People don’t want to hear what you have to say, no matter how cleverly you say it or how slickly produced your story is. This includes anyone involved in a profession that’s about...
One mustn’t forget though, that the consumer never really cares to make your brand famous, they want to make themselves famous. MTV style VIP-treatment prizes are a bigger hit than a few bucks and a chance to see their own ad on TV. Heck, put their name in the ad on TV, and I’ll promise you they’ll work harder...
I’ve always wondered why the web, which is a medium perfectly tailored to be perfectly targeted, so often carries advertising that is not. True, people don’t like to be spied on, and rarely leave the true information about what they earn in a year on some form they have to fill out – if they even bother filling it...
