Subjectivity is the curse of design, and designers. Fortunately there’s a valuable, but often overlooked phase in the design process that can remedy this situation - testing. Testing provides designers a chance to see which design solutions will potentially...
Customers. Audiences. Users. People. However you describe them, they are the reason that businesses and organizations exist, and ultimately they determine whether an organization succeeds or fails in the marketplace. As more and more organizations look...
Note: This is part 5 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. Strategy guru Michael Porter states that the underlying idea behind...
Note: This is part 4 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. The proverbial “seat at the table” has always been a coveted spot for...
Note: This is part 3 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. The term “professional designer” can apply to anything from a service provider...
Note: This is part 2 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. Good news for right brainers Whereas the craft of design; creating logos, layouts and Web...
Note: This is part 1 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. Design is a commodity A few years back I attended a design management seminar in...
