Customers. Audiences. Users. People. However you describe them, they are the reason that businesses and organizations exist, and ultimately they determine whether an organization succeeds or fails in the marketplace. As more and more organizations look to design for strategic advantage, a greater emphasis is being put on understanding how design motivates audiences. When combined with business analysis,...
Note: This is part 5 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. Strategy guru Michael Porter states that the underlying idea behind strategy is alignment, that is, getting employees to make good choices based on a common value proposition. The reinforcement of the proposition is critical,...
Note: This is part 4 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. The proverbial “seat at the table” has always been a coveted spot for designers. The price of an invitation is the ability to show accountability in design decision-making and a return on design...
Note: This is part 3 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. The term “professional designer” can apply to anything from a service provider to a strategic partner, depending on a person’s individual experience, their approach to problem solving, and their relationship with a client....
Note: This is part 2 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. Good news for right brainers Whereas the craft of design; creating logos, layouts and Web designs, is becoming as much a property of amateurs as it is professionals, designers need to find new areas...
Note: This is part 1 in an 8 part series by design instructor and NoD author Dave Holston. To view Dave’s previous entries please click here. Design is a commodity A few years back I attended a design management seminar in San Francisco. The seminar was held on a refurbished ferry-boat docked at Pier 3 and featured a notable design...
