The redesign of a website is a prime opportunity to make important changes to content, navigation, and functionality. It’s also a good time to step back and analyze the business objectives of the site and overall internet efforts, as well as to develop a long-term plan for getting the most from this communication channel. One thing is evident: Excellent sites...
In my last post, I detailed the first four essential elements of the design process for interactive projects. Below, the second installment… Non-Functional Comps One of the most exciting aspects of building a website for a client is delivering initial comps. Non-functional comps are Photoshop options for the proposed page designs based on established written concept direction and thumbnails. When they’re...
As design teams become more multidisciplinary in composition, it becomes important to understand the nature of the early phases of design, and develop successful strategies for directing productivity towards strategic design goals. During this phase, the interactive art director develops multiple, audience-specific interfaces and navigation schemes for the Web site. These prototypes typically consist of non-interactive mockups, interactive...
Interactive development process Guide In my experience as an interactive art director at a strategic marketing firm, I’ve found that the best client relationships are open and collaborative, enabling a productive exchange of ideas and fostering a common pursuit of a singular goal. I have also found that creating visualization charts of my interactive development process has been a...
