In Part 1 of this post, I explained how an ROI analysis can empower corporate design departments and solidify their role in the brand building process. Today, we’ll talk about why this information is beneficial consultants and how it can change the client/consultant relationship. Accountability Leads to Partnership: Benefits for Design Consultancies Now let us assume that consultancies are...
We’ve nearly reached the end of our quest to empirically demonstrate design’s direct impact on bottom line brand success. In my first post, “The Quest for Quantification”, I explained a Northeastern University accredited methodology that proves design’s value and detailed the exact moment in time and the specific process which unequivocally and irrefutably identifies design’s specific contribution to brand...
In my last post, I addressed a new and irrefutable ability to quantity design’s ROI. Way cool! Now we can prove design’s specific contribution to bottom line profits! That’s gotta be good. Right? Well…Before we jump at the prospect of quantifying design, we should strongly consider if we should.What are the ramifications of measuring design? How will this change...
The Golden Age of Design We lucky few are to be congratulated! Those designers and design strategists among us have, in my opinion, entered the industry exactly at the right time. Never before has design been more valued. Elevated from a “marketing service” to a corporate ethos, design has just recently been rightfully recognized as an unique strategic business...
