Introduction This is the second in a series of articles I’m writing to cover a number of quick, easy usability tests that designers can do in very little time and at low or no cost. The first article covered testing button label clarity and effectiveness. This article addresses a test for something more ephemeral—branding and ethos. Test #2 –...
Introduction Web and interface designers are in a unique and powerful position to serve as user advocates. By incorporating usability and conversion principles into design from the beginning of the process, designers can help ensure the user-friendliness and effectiveness of the end product. It sounds great, right? But how (you may ask) can designers do this? Classes and reading...
