Alex Wipperfurth, brand marketing consultant and accessory to hijack. Alex Wipperfurth is a San-Francisco-based marketing consultant who traffics in radical ideas. Through his agency Plan B, Wipperfurth has elevated grassroots marketing into something of an artform. Brands as diverse as Napster, Dr Marten’s, Pabst Blue Ribbon, and Barbie have all benefited from Wipperfurth’s methodology, which often times flies...


















