Logo of online design school Sessions College

Marketing and Advertising

A Gaming Article

April 5, 2012
By
A Gaming Article

On April 4th, the New York Times posted a cover story on what author Sam Anderson calls “stupid games.” Yes, Sam Anderson has openly labeled Angry Birds, along with its posse of mobile games with similar simple and addictive experiences, as “stupid games.” He has even gone as far as to trace back the lineage of “stupid...

Read more »

A Blank a Day

March 9, 2012
By
A Blank a Day

What do you do every day? Brush your teeth, put on your shoes, make your coffee. What else do you do every day? Can you fit in one more task? Will that task change your life? The -a-day format is a popular one for creative sorts, as we strive to incorporate art and creative practice into our daily...

Read more »

Humanitarian Campaigns that Grab your Attention

February 7, 2012
By
Humanitarian Campaigns that Grab your Attention

Abigail Smith is an award-winning graphic designer who specializes in web applications and digital environments. Since 2002, she has worked with a host of arts and non-profit organizations from her home base in Brooklyn, NY. She's shared a collection of some attention grabbing humanitarian campaigns with us.

Read more »

Trendspotter: Nature-inspired, Organic Shapes, Nostalgic and Sweet

December 1, 2011
By
Trendspotter: Nature-inspired, Organic Shapes, Nostalgic and Sweet

Design trends ebb and flow just like fashion, literature, and the seasons. As designers, we have to stay aware of current trends to keep our work fresh and contemporary. We also have to stay aware of the trends to keep our work from being faddish, and strive to be timeless. So use your knowledge of trends wisely, because...

Read more »

Windows of the Season

November 11, 2011
By
Windows of the Season

The time has come for the masters of retail display to descend upon Fifth Avenue and Madison Avenue in downtown New York City to create their temporary masterpieces and revive the sense of a winter wonderland in thousands of New York shoppers and tourists.

Read more »

Old Spice vs (New) Old Spice

November 4, 2011
By
Old Spice vs (New) Old Spice

How do you revive an ad campaign to a loyal audience without abandoning or simply repeating a key character--and while still meeting expectations? Old Spice and advertising agency Wieden + Kennedy found themselves in this very situation in the fall of 2010. The viral and heavily followed campaign “The Man Your Man Could...

Read more »

UX and Responsive Web Design

October 26, 2011
By
UX and Responsive Web Design

As the market for mobile devices grows, the need to design compatible Web sites has grown too – and quickly. It didn’t take long for Web designers to realize that they needed an efficient way to make their clients’ sites accessible in a slew of different devices. And so was born responsive design.

Read more »

Gazer, the High Flying Elf

October 18, 2011
By
Gazer, the High Flying Elf

Fall is announced by lower temperatures, pumpkin lattes, and most importantly, the annual Macy’s Thanksgiving Day Parade in New York City. For the 85th anniversary of balloons floating through the streets of one of the most iconic cities in the world, Macy’s decided to celebrate with a design contest. This is only the third time that Macy’s...

Read more »

Lexus Genius is No Dummy

October 7, 2011
By
Lexus Genius is No Dummy

It’s a fascinating commercial. Millions of points of light flicker on to represent two human bodies hovering above the ground. The figures are seated with their hands in front of them holding invisible steering wheels, their legs sticking forward to accelerate invisible cars. As they speed towards each other it quickly becomes clear that this is a crash test...

Read more »

Lifestyle Branding with Diet Coke

September 22, 2011
By
Lifestyle Branding with Diet Coke

The Coca-Cola Company is debuting a new limited-edition Diet Coke can design for fall, in keeping within their ongoing ad campaign "Stay Extraordinary."

Read more »

 


graphic artists guild creative public Online design school Sessions College for Professional Design
graphics illustrations bilingual kids tshirts