How do you revive an ad campaign to a loyal audience without abandoning or simply repeating a key character--and while still meeting expectations? Old Spice and advertising agency Wieden + Kennedy found themselves in this very situation in the fall of 2010. The viral and heavily followed campaign “The Man Your Man Could...
As the market for mobile devices grows, the need to design compatible Web sites has grown too – and quickly. It didn’t take long for Web designers to realize that they needed an efficient way to make their clients’ sites accessible in a slew of different devices. And so was born responsive design.
Since 2000, a technological revolution has occurred that may have changed graphic design forever. Now, in one of the largest design exhibitions in over a decade, a collection of design work from the last 11 years explores how technology and social media have affected the way designers create and promote their work.
Accessing stock images has come a long way since the 80s. Thirty years ago, when stock houses began creating categorized collections of ready-to-use photographs, stock photography was considered a breakthrough for publishers. Unfortunately for designers of the time, though, using stock meant spending countless hours weeding through thousands of negatives in a physical collection, which kept the use of...
Fall is announced by lower temperatures, pumpkin lattes, and most importantly, the annual Macy’s Thanksgiving Day Parade in New York City. For the 85th anniversary of balloons floating through the streets of one of the most iconic cities in the world, Macy’s decided to celebrate with a design contest. This is only the third time that Macy’s...
It’s a fascinating commercial. Millions of points of light flicker on to represent two human bodies hovering above the ground. The figures are seated with their hands in front of them holding invisible steering wheels, their legs sticking forward to accelerate invisible cars. As they speed towards each other it quickly becomes clear that this is a crash test...
Of all recent movements in art history, postmodernism may be the most controversial. Nevertheless, the slippery-to-define postmodernist movement has steadily become an underlying philosophy for a wide range of work in design, literature, art, film, architecture, fashion, and cultural and literary criticism.
The Coca-Cola Company is debuting a new limited-edition Diet Coke can design for fall, in keeping within their ongoing ad campaign "Stay Extraordinary."
With New York Fashion Week ending last Thursday, we want to reflect on the countless hours of dedication it takes to put an iconic event like this into motion. While fashion designers are clearly the highlight of the show, graphic designers also play a key role in creating a lasting impression of the event.
If you’ve been thinking about getting “Freebird” tattooed across your knuckles but weren’t sure how you were going to like it, the new temporary tattoo design site Tattly can help you out.
