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The New Designer: Testing Design (part 7 of 8)

February 6, 2012
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The New Designer: Testing Design (part 7 of 8)

Subjectivity is the curse of design, and designers. Fortunately there’s a valuable, but often overlooked phase in the design process that can remedy this situation - testing. Testing provides designers a chance to see which design solutions will potentially work best. Testing also provides a counter balance to one of the biggest traps designers face – selecting designs based...

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Yves Béhar: Be in Love with the Process

January 26, 2012
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Yves Béhar: Be in Love with the Process

Yves Béhar is a visionary. Founder of fuseproject, a San Francisco based design agency, Béhar aims to break into new markets and disrupt old ones by bringing a humanistic approach to his work. You may remember him for the world’s first $100 laptop for the One Laptop Per Child (OLPC) organization.

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The New Designer: Customer Insights and Co-creation (Part 6 of 8)

January 25, 2012
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The New Designer: Customer Insights and Co-creation (Part 6 of 8)

Customers. Audiences. Users. People. However you describe them, they are the reason that businesses and organizations exist, and ultimately they determine whether an organization succeeds or fails in the marketplace. As more and more organizations look to design for strategic advantage, a greater emphasis is being put on understanding how design motivates audiences. When combined with business analysis,...

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Trendspotter: Nature-inspired, Organic Shapes, Nostalgic and Sweet

December 1, 2011
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Trendspotter: Nature-inspired, Organic Shapes, Nostalgic and Sweet

Design trends ebb and flow just like fashion, literature, and the seasons. As designers, we have to stay aware of current trends to keep our work fresh and contemporary. We also have to stay aware of the trends to keep our work from being faddish, and strive to be timeless. So use your knowledge of trends wisely, because...

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Windows of the Season

November 11, 2011
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Windows of the Season

The time has come for the masters of retail display to descend upon Fifth Avenue and Madison Avenue in downtown New York City to create their temporary masterpieces and revive the sense of a winter wonderland in thousands of New York shoppers and tourists.

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Old Spice vs (New) Old Spice

November 4, 2011
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Old Spice vs (New) Old Spice

How do you revive an ad campaign to a loyal audience without abandoning or simply repeating a key character--and while still meeting expectations? Old Spice and advertising agency Wieden + Kennedy found themselves in this very situation in the fall of 2010. The viral and heavily followed campaign “The Man Your Man Could...

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Speculative Progress

November 2, 2011
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Speculative Progress

“Make art. Make progress. Volunteer your creativity to support President Obama’s jobs plan.” That’s the presentation of the “Art Works” poster contest being run by the Obama for America campaign to promote the American Jobs Act. But while Campaign Manager Jim Messina may view the contest as a great opportunity for creatives to put their...

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Gazer, the High Flying Elf

October 18, 2011
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Gazer, the High Flying Elf

Fall is announced by lower temperatures, pumpkin lattes, and most importantly, the annual Macy’s Thanksgiving Day Parade in New York City. For the 85th anniversary of balloons floating through the streets of one of the most iconic cities in the world, Macy’s decided to celebrate with a design contest. This is only the third time that Macy’s...

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Common Copyright Myths and Misconceptions, Part 1

October 12, 2011
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Common Copyright Myths and Misconceptions, Part 1

Below is Part 1 of an excerpt from an upcoming Graphic Artists Guild White Paper PDF about common copyright myths and misconceptions. Anyone working in the graphic arts industry needs to have a working knowledge of copyright and what it affords the graphic artist, but before discussing some of the most common myths and misconceptions, a few basic facts...

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Taking a Bite Out of Every Apple

September 12, 2011
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Taking a Bite Out of Every Apple

Since Apple’s patent war with Nokia came to an end this past June, leaving the company's lawyers with only Samsung and HTC to contend with, the lawyers have turned their attention to smaller fish. A Chinese food maker, Sichuan Fangguo Food Co., Ltd., is now being threatened with a lawsuit for having a logo that is similar to Apple’s...

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