Subjectivity is the curse of design, and designers. Fortunately there’s a valuable, but often overlooked phase in the design process that can remedy this situation - testing. Testing provides designers a chance to see which design solutions will potentially work best. Testing also provides a counter balance to one of the biggest traps designers face – selecting designs based...
Yves Béhar is a visionary. Founder of fuseproject, a San Francisco based design agency, Béhar aims to break into new markets and disrupt old ones by bringing a humanistic approach to his work. You may remember him for the world’s first $100 laptop for the One Laptop Per Child (OLPC) organization.
Customers. Audiences. Users. People. However you describe them, they are the reason that businesses and organizations exist, and ultimately they determine whether an organization succeeds or fails in the marketplace. As more and more organizations look to design for strategic advantage, a greater emphasis is being put on understanding how design motivates audiences. When combined with business analysis,...
Senior graphic designer and NOD contributor Chris Costello talks about navigating and transcending crisis in his creative career. I love watching documentaries and reading books about famous artists. What inspires me most about the lives of creative personalities is that they have all gone through times of desperation and uncertainty along the path to greatness. Steve Jobs endured the most...
Generally known for all night parties and scantily-clad beach goers, Miami has now taken on another identity: international art. Over the past 10 years, an international exhibit fair called Art Basel has reinvigorated the art world in Miami and transformed the Miami Beach resort with one of the most prestigious art fairs in the Americas. Although it lasts less...
Below is Part 1 of an excerpt from an upcoming Graphic Artists Guild White Paper PDF about common copyright myths and misconceptions. Anyone working in the graphic arts industry needs to have a working knowledge of copyright and what it affords the graphic artist, but before discussing some of the most common myths and misconceptions, a few basic facts...
If you're looking for a non-traditional job, perhaps you should find a non-traditional ad. We liked this striking, visual announcement for a Web design position at Duolingo, a technology company ambitiously translating current Web sites into a variety of languages.
ood news for recent or soon-to-be college graduates: a recent survey commissioned by the Academy of Art University reports that three out of four companies plan on hiring new graduates this year, and almost one quarter of employers are going to hire more graduates than they did last year. According to the survey, graduates with strong technology, creative, and arts...
As a creative professional, what LinkedIn Groups are you a member of for networking purposes? The Creative Design Pros group boasts nearly 60,000 members. It’s energizing to have a network of like-minded creatives to share ideas with. A recent digest of discussions includes the following: Are you born a designer or can you be trained to be...
We recently chatted with attorney Jean Perwin about spec work, design competitions, and the line between ethics and law with respect to creative work. As a follow-up, we’ve asked many of the same questions of Patricia McKiernan, Executive Director of the Graphic Artists Guild, a membership organization that promotes and protects the social, economic and professional interests of creative...
