If you’re considering a career in special effects for film, it may be news that fire-breathing dragons and futuristic fight-scenes aren’t all that lie in store for you. More and more directors are relying on digital editing to add drama to the telling details of actors’ onscreen performances. Though actors have traditionally been paid the big bucks to cry...
Homemade YouTube video ads will soon be de rigeur in advertising designers’ portfolios, if Google’s trendsetting moves are any indication. You may recall when Google launched first its Gmail feature, it generated buzz by eschewing advertising for the old “secret club” tactic—you had to be invited by another gmail user in order to create an account. Now Google seems...
The online generation may still want their MTV, but they want it online, not on the boob tube. That’s the message sent by MTV’s recent layoffs of 250 TV employees and their plan to redirect those funds towards building their interactive media offerings. MTV head Judy McGrath issued a statement affirming their push towards digital media, saying “these moves...
At some point in every creative person’s career, the question of taking on spec work is contemplated. Creative industries from photography to design all seem to agree that generally it’s not a great idea. For most students “real world experience” is the hook used to lure folks towards it along with a (usually hallow) carrot of “I’ve got more...
Anyone thinking of entering the corporate design industry should—but probably doesn’t—know the name Eliot Noyes. Have you ever heard the maxim “Good design is good business?” Its originator, Eliot Noyes, died in 1977, but he laid the groundwork for the corporate design culture we take for granted today. During the 1950s and 1960s, he assembled the in-house design programs...
Clients who think they can save on design fees with a template-based site have another think coming. Now that online retail is ubiquitous and consumers are ever more web-savvy, even a small-business client who would have gone with a cookie-cutter site for cost and efficiency purposes has to face the realities of the current times: shoppers are wary of...
