Hattie Newman: Illustration & Set Design

With a uniquely playful and colourful approach to both two and three dimensional work, London based Illustrator and Set Maker Hattie Newman has spent her first two graduate years working for an array of high profile clients, including; AMV BBDO, Cadbury, Sony, Fedrigoni UK, Grafik Magazine, The Guardian, Macmillan Publishers, Make A Wish Foundation, Royal Mail and Universal Records. Notes on Design caught up with Hattie this month for a quick glimpse into her world.

Notes on Design: Can you give us a brief insight into who you are and what you do?

Hattie: I am an illustrator and set maker working in London. My background includes a first class degree in Illustration from UWE, Bristol and a breadth of projects for a range of clients. Combining my two and three dimensional imaginations, I enjoy making work inspired by all things charming and strange.

Notes on Design: So, how did your career start?

Hattie: I am originally from the quiet countryside of West Devon, but I studied my degree in Illustration at Bristol UWE. Although I enjoyed my degree, I never got complete satisfaction out of creating static 2D work so therefore I started to work in the 3D realm – building and animating cardboard sets.

After graduating with a First in 2008 I then made the leap to London to start work with ‘Makestuff’, a studio that creates exciting sets and window displays. Six months later, after saving up enough money, I set up a studio in Stoke Newington where I now work as a full time freelance illustrator and set maker.

Notes on Design: How and why did you choose a career in Illustration?

Hattie: I have natural compulsion and passion (even an obsession) for creating things and I’ll never get bored of it!

Notes on Design: What has been the pivotal piece of work you are most proud of?

Hattie: I don’t think I’ve made my most pivotal piece of work yet and I always change my mind over what work I’m proud of. Saying that, out of all my projects, I put the most time into The Fedrigoni Mountains so I was very happy when they were complete! It was also really fun working with Alex Ostrowski, Fedrigoni and all that amazing paper!

Notes on Design: What are you working on at the moment?

Hattie: Last month I co-art directed the successful ‘Cafe Du Pique-Nique’, a pop-up picnic cafe in London’s Leicester Square where we brought the countryside to central London! I’m currently working on a number of commercial projects now – paper sets for websites and brochures, for clients such as Honda and Sony. I’m also really excited about starting a series of ‘paper worlds’ for environmental charity, Adventure Ecology.

Notes on Design: Do you have any self-led projects you’d like to tell us about?

Hattie: I’ve recently returned from a trip to Poland where I was completely inspired by the Polish folk paper cuts. I was lucky enough to meet a marvelous, eccentric lady (with lots of cats), who has spent many years of her life perfecting the art of paper cutting. My next personal project is to make a series of colourful paper cuts inspired by her and my trip around Poland.

Notes on Design: What was 2009 like for you, and what does 2010 hold?

Hattie: 2009 was an amazing year, it was really exciting to embark on my career as an Illustrator – and I learnt so much! 2010 will be just as good, if not better – seven talented illustrators including Rachel Lattimore and Sarah Parker have moved into my studio space and I’ve just started working with illustration agency Pickled Ink. I’m excited to make more 2D illustration, illustration for kids and charities, and build up my personal work for an exhibition at the end of the year!


To see more of Hattie’s work, visit HattieNewman.co.uk

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