This article from Computer Arts (UK) explores the challenge of staying fresh and original while still employing the tools of visual shorthand in communicating concepts.
I’m reminded of a quote from Pablo Picasso: “Good artists copy. Great artists steal.” Hey, that’s what all those award books are really for, right?
But I’m also reminded of a good technique for pushing past a pre-existing form. I’m not sure where I read this, but it was originally related to copywriting and the use of a “swipe file,” which is a file of ads and other marketing materials that one thinks are singularly effective.
The key was this: rather than re-execute the original, create the sequel.
create the sequel…
mmm good advice! I still think it should have your ‘touch’/ identity on the sequel however.