Comments on: Imitation: The Sincerest Form of Insecurity http://www.sessions.edu/notes-on-design/inspiration/marketing-advertising-inspiration/imitation-the-sincerest-form-of-insecurity/ Fri, 10 Feb 2012 07:40:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Costello http://www.sessions.edu/notes-on-design/inspiration/marketing-advertising-inspiration/imitation-the-sincerest-form-of-insecurity/comment-page-1/#comment-170381 Chris Costello Thu, 07 Aug 2008 15:48:16 +0000 http://www.NotesOnDesign.net/?p=1348#comment-170381 I was asked to work up logo designs for a new, yet to be branded, urban condo development. The sales people where very exited about calling the project "iLofts" which they thought would appeal to the "young, hip, iPod crowd". They asked me what I thought. At first I tried to be reserved, but I had to be brutally honest. Aside from the fact that the name was already in used for similar developments in other cities, I was compelled to point out that it was a completely unoriginal and lame idea to piggy back off of Apple's successes. The truly "hip" would see right through it and never buy into the idea. They did decide to use another name, but thankfully, I never ended up working on the project, which was fine. Sometimes you just need to be real with people, defend your own convictions and let what ever happens happen. I was asked to work up logo designs for a new, yet to be branded, urban condo development. The sales people where very exited about calling the project “iLofts” which they thought would appeal to the “young, hip, iPod crowd”. They asked me what I thought. At first I tried to be reserved, but I had to be brutally honest. Aside from the fact that the name was already in used for similar developments in other cities, I was compelled to point out that it was a completely unoriginal and lame idea to piggy back off of Apple’s successes. The truly “hip” would see right through it and never buy into the idea.

They did decide to use another name, but thankfully, I never ended up working on the project, which was fine.

Sometimes you just need to be real with people, defend your own convictions and let what ever happens happen.

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