The new iPod ads take place at a new club. I think I like the hip hop club better. The new club is a prog rock punky kind of stylized place with a Warhol-like 60’s feel. All the ads are addictive but getting tired. The most obvious shift is not the design but the change in target audience. Apple has moved from hip hop to progressive rock / punk audience. Do you remember the rap ads? (The everyman Caucasian rapping a cappella with headphones on.) “Baby got back and I can not lie, you other suckers can’t deny….” Nobody is offended by a white guy rapping poorly, and everyone is happy when they see it! ;-)
Anyway, all in all these new ads are the same ads all over again with a clear target demographic shift and it looks like that is what the designers were assigned in the new creative brief. They are still fun…but I’m looking forward to something new!
I also prefer the hip hop club! lol