“2 is the new 1.” What I mean is that because we get so much email and voice mail, I’ve noticed that even my good friends and clients often don’t respond unless I ping them a second time. That’s how they know I really want to talk to them.
Just one more reason not to be discouraged by a bit of silence from clients. It simply means that you have to shift your expectations to the right a bit. When it comes to prospects who don’t know you well, don’t even expect a response to your first outreach. Plan your strategy to include a second outreach a day or two later. And if by chance someone does respond to your first effort, imagine your delight!
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9b1. Determining a goal and achveiing it via visual communications2. Basically, creating order out of chaos!