A new restaurant, La Familia, just opened in our community. It’s not upscale, by any means, so although they’ve put some effort in making it look nice, they’ve not been able to go all-out with decor, design, promotion, and so on. I was especially struck by the menu, featuring a decorative font that was popular maybe 10 years ago. At first I rolled my eyes (to myself, of course) at this cliched and ineffective use of typography. But then I recognized it for what it was, a fashion decision, not a design decision. There’s the half-life of fashion in action; the font is increasingly unappealing as time marches on, but for the fringes it still symbolizes what it once may have meant to designers – fun, fresh, optimistic. Good design may be timeless, but practical applications show us that fashion, even out-of-fashion, may be the economically viable alternative.
See the full version of the menu
Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?