When the ideas flow, concepting is fun. When they don’t, I grind away over award books, archives, and stock photo sites producing page after page of tedious, trite, irrelevant, stupid ideas. Yes, I may be laying the groundwork for later brilliance. Or not. That’s why, when the deadline looms, it pays to have a few different approaches to concept development in one’s mental toolkit.
Here are more than 100 creativity techniques to unclog the brain. Many of them are actually information-gathering or evaluation techniques, but there are still a lot of different ways to approach a problem here. Three techniques that I’ve found useful are Brutethink, Laddering, and Osborn’s Checklist.
