Homemade YouTube video ads will soon be de rigeur in advertising designers’ portfolios, if Google’s trendsetting moves are any indication. You may recall when Google launched first its Gmail feature, it generated buzz by eschewing advertising for the old “secret club” tactic—you had to be invited by another gmail user in order to create an account. Now Google seems to have dropped the veneer of exclusivity and has put out a Gmail commercial, using the low-fi aesthetic popularized on their recent acquisition, YouTube.
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