There is no question that clients need to meet their bottom line. And as a
resourceful designer you can help them do this by providing solutions that
bring results and fit within their budget. However, don’t bend to the pressure if you
hear…
Little White Lie #3: I need a price asap!
Don’t panic! Don’t blurt something out you may regret. After getting as much information from them about the job,
tell them you will work up some pricing and get back to them. It’s very hard to “ballpark” a price while on the phone or at a meeting with someone. And usually the client truly doesn’t need the pricing that instant. Take some time to consider the parameters of the project, then call them later and say ” What we discussed will cost X-will that fit within your budget?” If it fits, great. If it doesn’t, negotiate with them-maybe fewer revisions can allow you to charge less. Take the time to estimate accurately. Your clients will appreciate it in the long run.
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