By Brockett Horne
New graphics at the airport made my recent trip through security much more pleasant. Good design makes all the difference!
At Baltimore International airport, gorgeous graphics and cool colors brought down my blood pressure before entering the checkpoint at Gate B. An attractive holographic display of x-ray goods marked the threshold into the checkpoint (pictured). I zoomed past illuminated graphics with clear, well-considered typography because the line was moving quickly. An “organization” counter complete with recycle bins helps travelers with lots to manage, and posters were displayed along the walkway with portraits and profiles of the security guards. The walk through security was efficient, organized, trustworthy and friendly.
It was even easy to park, thanks to a nifty series of LED displays marking how many spots were left in each section of the garage. After following the signs, green lights above the bays illuminated which spots were open. My parking spot was marked with a number! No more trying to recall a color, tune, tourist attraction, or general section number after a long trip. I’ll walk right to the spot, since I copied the number down on the ticket.
Air travel has never been relaxing, but in recent years has been agonizing. Bad typography and poorly considered way-finding signage really gives me a headache worse than jet lag! I’m offering an enormous gratitude to the design teams that are making bringing comfort to weary travelers. Does anyone know who is responsible for this gift?
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Great design is everywhere..thank you very much for sharing this article.