A look at the launch of Tab’s new Tab Energy Drink prompts an interesting comparison between the designers’ approach to the branding and advertising for this product versus the old Tab Diet Cola you may remember from the days when Disco was the rage. Tab Diet Cola ads from the 1960s and 70s feature imagery that would probably give any feminist plenty to rage about. The commercials play a soothing soundtrack as an older man in an executive-type suit stops to ponder a certain woman: a wife or girlfriend, or maybe someone he doesn’t even know. She is noticeably youthful, dressed to reveal a slender figure and a pampered lifestyle; she’s shown playing tennis, enjoying a garden party, or somesuch leisure activity….
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