For a record ninth-consecutive year, Anheuser-Busch has just won USA Today’s exclusive Super Bowl advertising poll. And with it, Budweiser has flipped the switch on Bud.tv. With Anheuser-Busch looking to spend over $30 million this year alone on this online video network. The site looks to be easy to navigate, featuring short films like “Finish Our Film”. This mash-up...
Microsoft has come up with some creative advertising for their new Microsoft Office 2007 launch. This web advert takes the shape of a ten page illustrated fairy tale comic book that features a fairy tale princess CEO who saves her woodland empire through the wonders of Office’s newly redesigned interface. Kudos to Microsoft for breaking out of the usual...
When Mercedes asked Toronto photographer Don Dixon to shoot an introduction ad for the New Turbo 320, he said, “Why not?” To get things in order for the shoot, he called the Toronto Zoo to make a date with a camel, next was an Extensis scan through his massive stock library to find a parched desert road, followed by...
Eric Karjaluoto, Creative Director & Principal, smashLAB Eric Karjaluoto is a bald man with a lot of ideas. He studied at the Emily Carr Institute and now leads creative efforts at smashLAB, where he focuses on brand strategy, identity, and interactive design. He has worked on a number of diverse projects for clients in the public and private sector....
