It is a hard balance to find when a client gives your work criticism and there are two golden rules to live by:
Detach yourself from your work and take criticism constructively
This is easy to say but hard to do. Nonetheless you should always be working at it and remember oftentimes you will be surprised when a client actually does know their audience better than you or has an insight that you haven’t seen. Being open means you can take advantage of the best of what they tell you.
Stand your ground when it will benefit the client
If you believe that making a change or doing something differently will result in a lesser result for the client which in turn will do them a disservice then let them know in clear but non-confrontational language. Give clear and detailed reasoning and tailor it back to how it helps *them* not the work. Remember a client is always interested in their business doing better.
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