Last week during Adobe’s MAX 2011 event in Los Angeles, the software company unveiled its latest innovation: the Creative Cloud. While cloud computing has been around for awhile and is widely used in the creative industry, the new way that Adobe is bringing the cloud down to earth and into your hands may make it a defining step in the future of design.
The difference comes with the announcement of a family of six Adobe Touch Apps, leading Adobe to claim “Your Studio, Now Everywhere.” These apps allow designers to access a cloud of creative and publishing services via their tablets to create presentations, perform touch ups, and more, using just their finger or a stylus on the screen.
Some of the Touch Apps we are most excited about include: Adobe Debut to present and showcase CS designs virtually to colleagues and clients, Adobe Photoshop Touch to “transform images freely using core Photoshop features,” and Adobe Collage to combine images, drawings and text to create “conceptual moodboards.” The Creative Cloud also includes 20GB of storage, sharing capabilities, and the ability to synch with Adobe CS.
“Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world,” said Kevin Lynch, Chief Technology Officer at Adobe. “The move to the Creative Cloud is a major component in the transformation of Adobe.”
You can watch the MAX 2011 Keynote about the Creative Cloud through the link below.
This announcement of cloud based apps coincides with Adobe’s recent move to make the company’s software more available to the public through monthly subscriptions. Adobe is moving away from the cost (and inconvenience) of packaged software, and clearly the new apps, with their exclusively online delivery, are another step in that direction. Also, given Lynch’s statement, one can’t help but expect that Adobe will continue to push the performance capacity of their cloud applications until Creative Suite and the Touch Apps begin to boast similar features.
Pricing for this wonderful fluff of creative capabilities will be released in November 2011, but Lynch assured the WSJ that this service will be “attractively priced.” We will all have to wait until early 2012 to use it, but it should be well worth the wait.
We want to know: What do you think of the release of the Adobe Creative Cloud? Is this something that will benefit your design practices?
Adobe has really proven themselves as one of the top companies in the world. They are always discovering new technology that are useful. This can really benefit web designers, the question is, How much?
Anyway, it’s a quality product so I’m sure it’s worth every penny
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