Greennovate is a broad network of sustainability-consulting veterans, marketers, designers, engineers, and educators working on “green” initiatives that will assist in the growth of China-based companies. Believing that end-of-pipe solutions are a false way of doing business, Greennovate aspire to create a fundamental shift in the way that businesses in China think about sustainability: while many businesses consider sustainable practices a liability, Greennovate aims to demonstrate how they can be a valuable asset to any firm, and how they will be an essential part of the business future for everyone.
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Find out more about at Greennovate.net and follow Greennovate founder, Mihela Hladin, on twitter @greennovate. You can also see a video of Mihela Hladin, speaking at TEDxShanghai here.
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