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	<title>Comments on: The Search Engine is Not the Enemy</title>
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		<title>By: Jill Wente</title>
		<link>http://www.sessions.edu/notes-on-design/resources/web-design/the-search-engine-is-not-the-enemy/comment-page-1/#comment-161537</link>
		<dc:creator>Jill Wente</dc:creator>
		<pubDate>Tue, 27 May 2008 13:39:54 +0000</pubDate>
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		<description>You are right. Most SEO experts do plug the search engines as the enemy and extol advice on how to beat the enemy. But it really is a partnership I want the engines to identify my site as quality content source for topics. If they don&#039;t currently I need to continue my efforts to further its quality</description>
		<content:encoded><![CDATA[<p>You are right. Most SEO experts do plug the search engines as the enemy and extol advice on how to beat the enemy. But it really is a partnership I want the engines to identify my site as quality content source for topics. If they don&#8217;t currently I need to continue my efforts to further its quality</p>
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		<title>By: Stephen Wolfe</title>
		<link>http://www.sessions.edu/notes-on-design/resources/web-design/the-search-engine-is-not-the-enemy/comment-page-1/#comment-159889</link>
		<dc:creator>Stephen Wolfe</dc:creator>
		<pubDate>Thu, 22 May 2008 01:18:16 +0000</pubDate>
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		<description>Sketchee makes a great point. Being number one on google is not important or impressive UNLESS it is where your target audience is searching and you are answering. I meet a lot of people who brag about being number one for terms not even related to their content. I don&#039;t get it. The site needs to be relevant to the search.</description>
		<content:encoded><![CDATA[<p>Sketchee makes a great point. Being number one on google is not important or impressive UNLESS it is where your target audience is searching and you are answering. I meet a lot of people who brag about being number one for terms not even related to their content. I don&#8217;t get it. The site needs to be relevant to the search.</p>
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		<title>By: Sketchee</title>
		<link>http://www.sessions.edu/notes-on-design/resources/web-design/the-search-engine-is-not-the-enemy/comment-page-1/#comment-154346</link>
		<dc:creator>Sketchee</dc:creator>
		<pubDate>Tue, 06 May 2008 19:58:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessions.edu/notes-on-design/web-design/the-search-engine-is-not-the-enemy/#comment-154346</guid>
		<description>As a search engine user, we&#039;re looking to find specific things.   You&#039;re exactly right, SEO should be about knowing what someone is searching for and being the answer.  If your page isn&#039;t an answer to their search query, it doesn&#039;t matter what your rank or position is!</description>
		<content:encoded><![CDATA[<p>As a search engine user, we&#8217;re looking to find specific things.   You&#8217;re exactly right, SEO should be about knowing what someone is searching for and being the answer.  If your page isn&#8217;t an answer to their search query, it doesn&#8217;t matter what your rank or position is!</p>
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