Presented by the Society of Typographic Aficionados (SOTA), TypeCon2012 will be held at the InterContinental Hotel, July 31st – August 5th in Milwaukee, Wisconsin. This 15th installment of “the nerdiest conference in the design world,” (as stated in a review of the 2011 event by Applied Arts Magazine) is a celebration of design, innovation…

Subjectivity is the curse of design, and designers. Fortunately there’s a valuable, but often overlooked phase in the design process that can remedy this situation – testing. Testing provides designers a chance to see which design solutions will potentially work best. Testing also provides a counter balance to one of the biggest traps designers face – selecting designs based solely on their aesthetic merit as opposed to what’s most effective. Testing challenges some deeply held beliefs of designers, who’ve been taught that “good looking design” is by its nature better for clients and their businesses. However, in some cases, the best-looking design is not always the most effective.