Think of the last toddler you saw who so desperately wanted to know “Why?” Part of us is still that toddler wanting to know why the sky is blue. Why is this logo green? Why is the bag brown? Why is my bankcard gold? Sometimes the logic is self-evident; the brown logo is for the local coffeehouse; the package with a tied string is for a delivery company. When the imagery is more conceptual and less literal, our imaginations take flight and rumors abound. Some of these rumors can be lodged in the public collective consciousness as the truth.