Online Brand Identity Course

Branding and Identity

Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? Discover the answers in this online brand identity course. Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity. You'll be designing or redesigning company identities for both existing companies and newly established businesses.

 
Product line design by student Amy Finder

Stand out in a crowded marketplace

Instructor-Led Course

Feedback from design professionals

Creative Projects

Stretch your skills, grow your portfolio

Learn at Your Own Pace

Self-paced and scheduled programs available
Course Outline
Preview course topics and assignments.

1 - Intro to Corporate Identity

How does a company and organization project a coherent identity that's as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW.

Project - Logo design

2 - Design and Corporate Strategy

Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness.

Project - Logo Redesign

3 - Designing a Corporate Brand

What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored.

Project - Product Line Logo

4 - Design Process and Methodology

Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions.

Project - Problem phase

5 - From Solution to Evaluation

Every problem has a solution, and in this lesson we present the "solution phase" of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the "evaluation phase" in which solutions are put to the test.

Project - Evaluation phase

6 - Product and Corporate Design

A company logo is merely cosmetic without a strong product to back it up, and we'll look at the role the product plays in a company design in this lesson. Specifically, you'll explore how identity is presented through product designs from Apple and Sony.

Project - Restaurant identity design

Course Objectives
Building skills? Here’s an overview of what you’ll learn in this course:
  • Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
  • Research and design logos for three different companies, exploring differences in concept development.
  • Develop an understanding of how corporate identity is influenced by corporate business strategy.
  • Research and redesign a TV network's logo to change or better present its identity.
  • Design logos and cohesive brand identities for three product lines of hair care products.
  • Develop an understanding of the skills and attributes required to become a corporate designer.
  • Apply a three-step methodology to research and develop a concept for the visual identity of a restaurant.
  • Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
  • Develop and hone a visual identity, presenting it to a fictional client in different applications.
  • Develop an understanding of the critical relationship between product, environment, communication, and logo design.
  • Apply a finished design to a shop front for the client's restaurant, letterhead, business cards, and other elements: a proposal, user guide, and slideshow.
Course Registration

Interested in this course? Scheduled and self-paced enrollment options are available. Ask Admissions about taking this course as part of a degree or certificate program.

LevelLengthClasses startRegistration FeeTuition
Degree course3-credit course, 15 weeksJan, May, Aug$200$375/credit
Vocational course60 hour course, 3 months accessEnroll today, start tomorrow$50$499
* Registration fees are nonrefundable after 5 days from enrollment.
** Effective Sept 1st, 2016, all non-matriculated degree course students will be required to pay a $50/semester technology fee, and vocational course students will be required to pay a $25/course technology fee.

Software and Supplies

To take this course you'll need:

  • Computer with Internet connection.
  • Adobe Photoshop and Illustrator.
  • Basic experience in the above software.

Who’s Teaching

Course developed by Sigrun Gil

Student Feedback

The courses keep getting better and better each semester. I have learned so much and cannot wait to use this in the real world.

Faith Kilpatrick, Associate Degree in Graphic Design

Student Gallery

    Getting Started

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    Chat with our knowledgeable admissions staff to select course and program options.
    Complete your registration entirely online.

    Related Programs

    Did you know? You can take this course as part of an award-winning certificate or degree program.