| Available to Graphic Design students in Advanced and Master's Certificate programs.
This concentration explores visual identity design
applications with a focus on logo design, advertising,
and corporate identity projects. Through critique
and feedback, students work with Faculty to shape
an individual body of work at a high level of
creativity and professionalism.
Requirements: Students entering this track must be proficient in Adobe Photoshop, Illustrator, and Adobe Indesign or equivalent applications. Got a question about this program? Ask admissions@sessions.edu.
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6011
Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design. get
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4225
Advanced
Logo Design
Address the challenge of professional logo and branding
projects. Lessons cover such important concepts
as corporate identity, image, branding, and repositioning,
with reference to intriguing real-world case studies.
Exercises offer a range of challenges, allowing
you to build your personal style within constraints
of realistic project briefs. get
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4016 Advertising Design
Learn the rules of advertising from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. Course projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a multi-part ad campaign. get more
4014
Branding
and Identity
Develop essential skills for designing logos, marketing
materials, and advertising programs to establish
and promote corporate identities. Case studies focus
on giant corporations such as CBS, BMW, and Sony,
and how they established their corporate images
and business strategically. Course projects require
designing or redesigning corporate identities for
both existing companies and newly established businesses.
get
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