| Available to Graphic
Design students in Advanced and Master's
Certificate programs.
This concentration explores visual identity design
applications with a focus on logo, advertising,
and corporate identity projects. The conceptual
and creative challenge of logo design is addressed
and translated to corporate identity and advertising
media applications.
Requirements: Students entering
this track must be proficient in Photoshop and Illustrator
or equivalent applications. Got a question about
this program? Ask admissions@sessions.edu.
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4211
Fundamentals
of Logo Design
Explore the philosophy and process behind designing
a logo. Students learn the importance of corporate
identity and the different stages in a typical logo
creation project. The course establishes a solid conceptual
grounding for anyone interested in pursuing a career
in visual identity, from a graphics or marketing
perspective. get
more
4225
Advanced
Logo Design
Address the challenge of professional logo and branding
projects. Lessons cover such important concepts
as corporate identity, image, branding, and repositioning,
with reference to intriguing real-world case studies.
Exercises offer a range of challenges, allowing
you to build your personal style within constraints
of realistic project briefs. get
more
4014
Branding
and Identity
Develop essential skills for designing logos, marketing
materials, and advertising programs to establish
and promote corporate identities. Case studies focus
on giant corporations such as CBS, BMW, and Sony,
and how they established their corporate images
and business strategically. Course projects require
designing or redesigning corporate identities for
both existing companies and newly established businesses.
get
more
4016
Advertising
Design
Learn the rules of advertising from both
a creative and a business perspective. Case studies
from print, Web, and TV media showcase advertising
concepts at work: persuasion, color psychology and
composition, copywriting and typography, and brand
communication. Course projects include ads for newspapers,
magazines, subways, and transit/outdoor applications,
and a multi-part ad campaign. get
more
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