| Available to Business
Marketing Design students
in Advanced and Master's Certificate
programs.
This concentration explores visual
identity design applications with
a focus on logo design, packaging,
and graphic designs. The conceptual and creative
challenge of logo design is addressed
and translated to packaging design and graphic design projects.
Requirements: Students
entering this track must be proficient
in Photoshop and Illustrator or equivalent
applications. Got a question about
this program? Ask admissions@sessions.edu.
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4211
Fundamentals
of Logo Design
Explore the philosophy and process
behind designing a logo. Students
learn the importance of corporate
identity and the different stages
in a typical logo design project.
The course establishes a solid conceptual
grounding for anyone interested in
pursuing a career in visual identity,
from a design or a marketing perspective.
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more
4225
Advanced
Logo Design
Address the challenge of professional
logo and branding design projects.
Lessons cover such important concepts
as corporate identity, image, branding,
and repositioning, with reference
to intriguing real-world case studies.
Exercises offer a range of challenges,
allowing you to build your personal
style within constraints of realistic
project briefs. get
more
4305
Advanced
Packaging Design
Explore the exciting medium of packaging
design by creating branded products
for retail display. How do you make
a product stand out from the shelves?
What makes the targeted consumer want
to buy it? Students address these
questions via course projects including
champagne packaging, pizza box, perfume
bottle, and mass versus prestige applications.
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more
4335
Advanced Graphic Design
Study the movements that shaped today's visual world, and learn how to conceptualize projects, reinvent cliches, create balanced layouts, distill complex information, and motivate your audience. The focus of this class will be on creating 2D digital design projects. Class assignments include postage design, annual report layout, poster and book design, an art poster, and a direct mail piece. get more
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