5300
Dreamweaver
I
Explore practical skills for Dreamweaver,
the HTML editor of choice for professional
Web designers. Dreamweaver integrates
a host of Web design tools in one
easy-to-use application. Without
any prior HTML knowledge, students
learn to design sites, creating
advanced layouts by using tables,
manipulating colors, style sheets,
and frames. get
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5221 Information Design I
Discover tools and practices for building sites that are clearly organized, consistent, and functional from an information design perspective. Course projects address how to plan, design, and test a site to connect the right user with the right message. Core concepts include information hierarchy, labelling, wireframes, and site maps. get more
5580 Internet Marketing
Learn practical skills for growing your business on the Web. Studying with a professional Internet marketing consultant, you’ll learn how develop an entire marketing plan for your online business. Course projects will include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community strategy, ad buys, sales/lead conversion, and using site metrics. get more
5441
E-Commerce
Develop a basic understanding of
the visual design, technical, and
business skills required to get
an ecommerce site up and running.
Students explore the technical and
structural parameters for designing
an ecommerce site, learning time-tested
approaches to usability and visual
design. For students interested
in developing their own Web business,
the class also discusses essential
aspects of any ecommerce venture:
hosting, order processing, fulfillment,
customer service, and outsourcing
options. get
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