Packaging Designers create effective packaging which promotes brand integrity and helps ensure premium product positioning in the marketplace. They must have a strong understanding of package-oriented production and printing processes. They are often required to have keen presentation and managerial skills and should be familiar with Quark X-Press or Adobe InDesign, Adobe Photoshop, and Adobe Illustrator. An accessible online portfolio, as well as a tangible selection of finished packages, should be made available to potential employers.