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student: Hilary Rhodes
category: Digital Art

Design Competition
MORE INFO: RUNNER UP
 
Cambodian Arts and Scholarship Foundation's Competition Winner
 
SEE:  rules

To be congratulated: Samuel Fisher of England is the winner of the Cambodian Arts and Scholarship Foundation competition!
Marking our first foray into a full site redesign competition, the project was to reorganize and redesign the Web site of the Cambodian Art and Scholarship Foundation, which had, up until now, been designed and webmastered by Jonah Rosenfeld, an officer of the foundation.
"Our site was just a product of me teaching myself basic html as quickly as I could-- as you can see, it is really just thrown together and doesn't meet our needs," said Jonah. "We absolutely needed a real designer to step in, and we're just beyond fortunate that we were chosen as a client for this competition."

Round One: The Logo  

Sam started with a logo redesign.

"I felt that the butterfly was a good symbol of hope, representative of the struggle of young Cambodians the foundation is trying to help, " Sam said of his approach to the logo. "Also, I felt a butterfly would reproduce well graphically."

Initially, the client felt that the bird would be a better logo than the butterfly, since Frederick Lipp had started the foundation based on the proceeds of his book.

Sam did a version of the logo with the finch instead of the butterfly, but he argued strongly in favor of the original butterfly design, and the client was won over by how clearly the butterfly worked even in black and white. "I had to admit," said Jonah,"Sam was right that the butterfly reproduced better graphically-- the finch didn't look as good and we were swayed not to stick so literally to our original idea."

 
Round Two: The Site Navigation  
Sam submitted a site navigation plan that showed he was aware of the heirarchy of importance of the information on the site.

"Basically, the site needs to attract donors, and it needs to attract volunteers. I wanted to emphasize more the news updates and the important work being done by CASF, and make that information easier to reach on the site," says Sam. "They had a ton of great images that I used to make sure site visitors were getting an up-to-the-minute sense of what CASF is accomplishing."

Round Three: The Homepage

So many great homepage designs were submitted, but Sam's was chosen as the winner because, as Jonah Rosenfeld says, "it really did the best job of capturing what CASF is about." As for Sam Fisher, he was very pleased to be chosen. As he puts it, "because of this competition, I was able to get involved in such an important, beneficial mission."

 
RUNNERS UP :
Jennifer Worski's homepage design
Mark Shiel 's homepage design

Mark Shiel
Master's Certificate Student

Jennifer Worski
Web Design Certificate Student

CASF was extremely impressed with the work of runners up Jennifer Worski and Mark Shiel. "Their pages were both really inviting," said the client."Mark Shiel's was really warm and earthy, and Jennifer Worski's was so sleek and modern. Totally contrasting approaches that both look great." Congrats to both runners-up! You are clearly ones-to-watch in future competitions.

 

 

 

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