Sessions Design Competitions are sponsored
by leading New York-based companies and organizations.
The Spring competition sponsor is City Project ,
a non-profit organization dedicated to showcasing
the best emerging talent in film, fashion, music
and art.
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Competition winners gain a portfolio
piece second to none: the chance to design a
professionally-produced project that is used
by a leading company or organization. |
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Runners-up will have their work featured in
our online design competition gallery. |
Below you'll find an introduction to the client,
a summary of the design brief, and contest rules.
About The Client
City Project is a progressive NYC non-profit organization
that informs, activates and organizes groups serving
or representing poor, working and middle class New
Yorkers about the city’s budget, along with
other fiscal issues that affect their quality of life.
About The Project
This will be a two-part project, beginning with a
redesign of the City Project logo. Competitors will
be given an image of the current City Project logo
for reference, and asked to do a redesign that is
a natural progression but still keeps some elements
of the current logo. See the dowloads area for more
specific notes on the logo.
All competitors will have the opportunity to submit
up to three logo design variations. Finalists will
be chosen by a faculty panel and City Project, and
those students will be asked to go on to design the
6-panel accordion-fold brochure that details the mission
and programs of the organization.
The Logo: The challenge of a logo
redesign is that you don't want to do something so
far from the original that the identity of the organization
can no longer be recognized. But, logos do need to
grow and evolve with the company, and City Project
needs a logo that makes a more powerful statement.
Colors/Fonts: Each logo design should
be submitted in a black and white version and in a
color version. Logos will be evaluated first and foremost
on the integrity of the shape itself, since color
choices can easily be changed. Upon registration you
will be given the colors used on the Web site which
you may use in your logo and/or brochure design.
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| The current City
Project logo |
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