Sessions.edu Design Competitions are sponsored
by leading New York-based companies and organizations.
The Late Summer 2005 competition is being sponsored by FlowerPower, an organization dedicated to repurposing celebratory flowers for delivery to hospices, hospitals, and nursing homes.
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Competition winners gain a portfolio
piece second to none: the chance to design a
professionally-produced project that is used
by a leading company or organization. |
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Runners-up will have their work featured in
our online design competition gallery. |
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To sign up, complete the FlowerPower
Competition Sign-Up form within the Competition
folder in the Student Center. |
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Have a question about the Sessions.edu
Design competitions? Email us at competition@sessions.edu.
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Below you'll find an introduction to the client, a summary
of the design brief, and contest rules.
About The Client
FlowerPower is dedicated to transforming the way
we relate to our elderly, sick, and terminally ill.
Founded by Nancy Lawlor in 2003, FlowerPower recycles
the flowers from spectacular private and corporate
celebratory events and redistributes them to nursing
homes, hospices, and hospitals.
In the two years since
FlowerPower's inception, it has gained the notice
of such luminaries as Oprah Winfrey and Law and Order's
Emmy winning star, Mariska Hargitay. FlowerPower's
client and affiliate base is full of bold-faced names
in design and media, such as Ralph
Lauren, Avi Adler, Colin Cowie, and David Beahm. In other words, participating in this competition means potentially getting your work seen by some of the design world's biggest stars.
About The Project
FlowerPower needs a Web site that targets what founder
Nancy Lawlor calls "the Chanel group." These
are the ladies-who-lunch who tend to spend lots of
money throwing lavish events with huge floral displays
that would be thrown away if not for FlowerPower.
FlowerPower needs a site that motivates people to
make both flower donations and fiscal donations, as
well as volunteer their time to actually recycle the
floral displays from weddings and such into individual
bouquets for delivery. Nancy Lawlor had a graphic
designer mock up a concept for a homepage to illustrate
the look she wants her site to achieve. It is clean,
simple, chic, glamorous, colorful, happy and bright.
It emphasizes the positive energy brought about by
the work FlowerPower does. FlowerPower has a rich
database of images taken from various events, and
the site should showcase these images to get across
the fun and glamour of the parties followed by the
truly meaningful impact the flowers have when repurposed
for the elderly and sick.
This will be a three-part project:
First submission will be a homepage design and a
site organization plan based on the notes you'll receive
after you register for the competition. You will receive
images, logo, and content for the site from FlowerPower. Finalists will refine their homepage
designs based on feedback from faculty and client,
and then the winner will go on to create the rest
of the site pages.
File formats: As usual, your initial look-and-feel
homepage designs can be flat; you can submit jpegs
for judging, but make sure you have the html page
and all your files to work with on your next version.
I can't stress the importance of this enough: save
your originals!
