Sessions.edu Design Competitions are sponsored
by leading New York-based companies and organizations.
The Spring competition sponsor is Joyful Heart Foundation,
Mariska Hargitay's foundation dedicated to helping the survivors of sexual assault heal: body, mind, and spirit.
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Competition winners gain a portfolio
piece second to none: the chance to design a
professionally-produced project that is used
by a leading company or organization. |
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Runners-up will have their work featured in
our online design competition gallery. |
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To sign up, complete the Joyful Heart Foundation Competition Sign-Up form within the Competition
folder in the Student Center. |
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Have a question about the Sessions.edu
Design competitions? Email us at competition@sessions.edu. |
Below you'll find an introduction to the client, a summary
of the design brief, and contest rules.
About The Client
Joyful Heart Foundation was established by emmy-winning actress Mariska Hargitay in 2002. Through playing Detective Olivia Benson on NBC's Law and Order: Special Victims Unit, Mariska had become a role-model and spokesperson for victims of sexual assault and domestic violence. She decided to deepen her involvement with the issue and started JHF. Working hand in hand with rape-crisis centers and counselors, the Joyful Heart Foundation synthesizes all of the components of the healing process-- emotional, physical, and spiritual-- into one experience. After much-needed talk-therapy, survivors often need additional outlets to help them continue to heal. JHF is comitted to finding and developing those other avenues.
About The Project
JFH needs a brochure that illustrates in vivid, evocative color and image what the Web site does so eloquently. The brochure needs to be have some consistency with the identity established on the JHF site, but the layout and use of text and images must be conceived for the print medium. The brochure will be a general informer all about the programs JFH offers and the results it has generated, hoping to get the word out both to prospective donors and to people who may be in need of care.
As you will see in the photos taken on JFH retreats, the spirit of the organization is energetic, hopeful, and uplifted; although it deals with the very serious issues of sexual assault and domestic violence, the focus is on healing, education, empowerment, and fun. The message is radiantly positive, and this should definitely be reflected in the design of the brochure. The organization gets tremendous exposure, so this would be a project that would be seen by a lot of people! The winning designer will be credited in small print on the brochure, with portfolio url (if applicable.)
After you register, you will receive images, logo, and content for the brochure from Joyful Heart Foundation in the download area within the course environment. Finalists will refine their brochure designs based on feedback from faculty and client, and a winner will be chosen from the group of finalists. Finalists, and then winner, will be announced via email to all participants.
File formats: As usual, you submit jpegs for judging, but make sure you save all your original Illustrator or Quark files to work with on your next version-- and for printing, just in case. I can't stress the importance of this enough:
save your originals!
