Competitors were asked to design an eight-page brochure featuring the logo, colors, and style of imagery associated with the Tuesday's Children website. Upon registering for the competition, students received a package font and color specs, copy, logo, and ten high-resolution images provided by the client. Then it was up to each student to take the project in his or her own direction.

With so many excellent competitors, we did not have an easy time narrowing it down. A panel of faculty at Sessions selected five finalists, whose work was viewed by Chris Burke, President, and his team at Tuesdsay's Children. Each of the finalists' pieces possessed some notable quality: Rick Craft had done exquisite treatment to the photo images; Thai Dang had a beautifully flowing accordion-fold presentation, and Jason Greeley's work stood out for its use of whitespace. "I wish I could have three brochures made instead of one!" Chris lamented.

Chris requested some changes from a few of the finalists, knowing he'd have to choose the winner upon receiving the revisions-- the final artwork had to be at the printer on Monday September 8! Running on adrenaline, the finalists turned in their revisions in record time. The work was excellent from all finalists, but once revisions were submitted, the winner became clear: "Jason's pages had this clean, airy look, so simple and yet really powerful with the images right across the center of the pages," says Chris. We happily announced the news to Jason that he had won the competition.
"Words can not describe how happy I am to hear this," was Jason's thrilled reaction. "I was confident in my design but it's a matter of taste and I wasn't sure if my design was what they were looking for."

Once he had been named as the winner, the real sprinting began. Tuesday's Children came back with last-minute text changes as well as some fine-tuning requests for the cover, which was turning out to be the trickiest page to get right. "I wanted the cover to have an image that was positive," says Chris, "but with emotional impact. None of the images we tried seemed quite right." There was also the matter of integrating the logo, the slogan, and several lines of copy. On the final weekend before turning the work into the printer, Chris and Jason barely left their computers, emailing back and forth with different solutions. "It was crazy," says Chris. "I'd make some comments, Jason would quickly do the artwork, I'd suggest something else, he'd turn it around right away. Jason's in Denmark, I'm in New York, so with the time difference we were really working against the clock in every way!"

"I felt the whole revisions process went really well," says Jason. "Chris knew what he wanted, but at the same time he was open to the suggestions I had concerning the design." In the end, they crafted an ideal cover, a composite of three images, with simplified text. Chris originally suggested Jason do a composite of four images, "but Jason knew that wasn't right. He came back to me and said "I've done it with three, and I think it works better. Well, I looked at the way the three images fit with "Here Today. Here Tomorrow. Here To Stay," and sure enough, it was just perfect."

Imagine how proud we were at Sesssions.edu when the printer sent us gorgeous full-color proofs of Jason's work. The people at Tuesday's Children certainly shared our enthusiasm. "I am completely blown away!" was the reaction from Chris Burke when he got the proofs. "I knew that the work would be good, but this exceeds my expectations in every way. Working with Jason has been a great experience, and I love the teamwork that went into this project." Jason did more than win a competition; he contributed to a valuable organization, he got real-world experience under his belt, and according to Chris Burke, he's found himself a returning client. Chris tells us, "I can definitely see working with Jason Greeley on many future projects." Says Jason, "The knowledge and experience you gain from a project like this is priceless." Sessions extends our heartiest congratulations to all competition participants, the finalists, Tuesday's Children, and to Jason Greeley—bravo, Jason!