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Font Design
Advanced Typography
Tap
the power of the type in visual communication |
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| Daniel C
Scott, Michigan
"I combined elements from Art Nouveau Bistro and
Mystery 2, and ended up choosing the best elements from
each font that would work together." |
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Typography, technology, and culture are intertwined. The letterform
(in the right hands) has the power to communicate meaning and mood
through its quirks and beauty, its history and diversity.
In this 6-lesson course, you'll learn advanced concepts in typography,
building your portfolio through hands-on projects.
You'll experiment with type fusion, learn the details of text layout
and information hierarchy, create a visual identity for product
package and a civic authority, and even design your own currency.
The focus of the course is on improving your design by learning
to see type differently. But who knows, in time you may find yourself
dreaming about typography! |
Tuition:
$912 US  
If you are interested in a group enrollment of two or more students
please visit our group/corporate sales website.
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Faculty:
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Course Instructor:
Andrew Shalat is an author, designer/illustrator, educator, and Mac expert ... get bio
Course Developer:
Brian Slawson is a designer and educator whose
focus is typography and digital media ... get
bio |
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Prerequisites: |
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| To take this course, you'll need: |
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Computer with Internet connection (56 Kbps modem or
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Adobe Illustrator OR
QuarkXPress or Adobe Indesign |
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Basic experience in typography, graphic design, and
the software packages needed for this course.* |
| * If needed, the following course(s) can
help you meet the above requirements: |
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Fundamentals
of Typography
Color Theory |
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Objectives:
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Students can expect to learn how to: |
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Develop an understanding of the important role of typography in design, including the formal elements that typographers consider important.
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Design a new hybrid typeface and publicize it on an announcement card. |
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Correct kerning, special characters, ligatures, and other typographical details in a print layout. |
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Layout a text article, making specific typographical corrections to the text. |
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Develop an understanding of three expressive aspects of type design: letterform, layout, and color. |
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Use type expressively by designing two posters based on different musical styles. |
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Develop an understanding of ways in which typography can symbolize the identity of a group or organization. |
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Develop a visual identity for a city or town using typography. |
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Develop an understanding of applications for 3D effects, motion graphics, and interactivity in typography. |
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Research and design a subcultural package design for popcorn box. |
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Develop an understanding of experimental typography and the interaction between type and other cultural artifacts. |
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Develop or redesign a currency, integrating type, image, and graphics. |
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Outline: |
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| LESSON
1 Letterforming Lesson One opens your eyes to the
expressive power of type. You'll begin with an introduction to the
exciting field of type design, exploring some of the challenges
that typographers face. You'll investigate the difference between
seeing type and reading it, helping you develop your appreciation
for both functional and expressive letterforms. In the exercise,
you'll experiment with type fusion, creating your own little Frankenstein's
monster! |
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LESSON 2 Type Details and Hierarchy
Type layout professionals look at the big picture and the details.
Lesson Two covers all the minutaie (special characters, ligatures,
dashes, and hyphens) you need to know to add finesse to your text
layouts. You'll learn how and why to make kerning, leading, and
tracking adjustments, exploring how your choice of typestyle affects
your overall approach. You'll absorb principles of visual order
by studying an advanced example of information design. In the exercise,
you'll use your layout program to apply these fine-tuning techniques. |
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3 Making Type Sing What makes type sing? Lesson
Three explores the expressive aspects of typography, looking at
the different ways in which letterform, layout, and color choices
can create an abstract, almost musical impact on the reader. You'll
explore outstanding examples of typography and test the analogy
between type and music. In the exercise, you'll make your own music,
by designing a pair of music performance posters. |
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LESSON
4 Type As Symbol In a logotype, typography transcends
textual communication, becoming instead an image or identity, a
potent source of cultural resonance. Lesson Four explores the embedded
meanings in the logos we see everyday, analyzing how and why they
communicate so powerfully. You'll look at a Floridian case study
in identity creation. Then in the exercise, you'll create a civic
identity -- for another Sessions student! |
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| LESSON
5 Two, Three, Four Dimensions Mastered 2-D
type? Then it's time to make your text pop and fly. Lesson
Five explores techniques for lifting type off the page. 3-D effects
such as shadow and perspective lead into a discussion of sculptural
type and signage in our visual environment. The brave new world
of dynamic typography is also explored, with case studies on leading
practitioners of motion graphics and interactive text. In a logo
design exercise, you'll design a standout brand for the most generic
of products. |
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| LESSON 6 Type
Culture Type has cultural (and subcultural) weight. It can
capture the spirit of the times and the power of the people. Lesson
Six explores the different ways in which typography reflects and communicates
cultural meaning. A particular focus is upon one vehicle for typography
important to all designers: money. The visual language of currency
design is explored, setting you up for a final project in which you
redesign your local lucre. Just don't go spending it! |
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| Tuition:
$912 US
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