Online Advanced Typography Course
Typography, technology, and culture are intertwined. Type has the power to communicate meaning and mood through its quirks and beauty, its history and diversity. In this advanced online typography course, you'll learn advanced concepts in typography, building your portfolio through hands-on projects. You'll experiment with type fusion, learn the details of text layout and information hierarchy, create a visual identity for product package and a civic authority, and even design your own currency.
Tap the power of type in visual communication
Learn at Your Own Pace
1 - Letterforming
Lesson One opens your eyes to the expressive power of type. You'll begin with an introduction to the exciting field of type design, exploring some of the challenges that typographers face. You'll investigate the difference between seeing type and reading it, helping you develop your appreciation for both functional and expressive letterforms.
Project - Type fusion
2 - Type Details and Hierarchy
Type layout professionals look at the big picture and the details. Lesson Two covers all the minutaie (special characters, ligatures, dashes, and hyphens) you need to know to add finesse to your text layouts. You'll learn how and why to make kerning, leading, and tracking adjustments, exploring how your choice of typestyle affects your overall approach. You'll absorb principles of visual order by studying an advanced example of information design.
Project - Menu design
3 - Making Type Sing
What makes type sing? Lesson Three explores the expressive aspects of typography, looking at the different ways in which letterform, layout, and color choices can create an abstract, almost musical impact on the reader. You'll explore outstanding examples of typography and test the analogy between type and music.
Project - Poster design
4 - Type As Symbol
In a logotype, typography transcends textual communication, becoming instead an image or identity, a potent source of cultural resonance. Lesson Four explores the embedded meanings in the logos we see everyday, analyzing how and why they communicate so powerfully. You'll look at a Floridian case study in identity creation.
Project - Civic identity
5 - Two, Three, Four Dimensions
Mastered 2-D type? Then it's time to make your text pop and fly. Lesson Five explores techniques for lifting type off the page. 3-D effects such as shadow and perspective lead into a discussion of sculptural type and signage in our visual environment. The brave new world of dynamic typography is also explored, with case studies on leading practitioners of motion graphics and interactive text.
Project - Logo design
6 - Type Culture
Type has cultural (and subcultural) weight. It can capture the spirit of the times and the power of the people. Lesson Six explores the different ways in which typography reflects and communicates cultural meaning. A particular focus is upon one vehicle for typography important to all designers: money.
- Develop an understanding of the important role of typography in design, including the formal elements that typographers consider important.
- Design a new hybrid typeface and publicize it on an announcement card.
- Correct kerning, special characters, ligatures, and other typographical details in a print layout.
- Lay out a text article, making specific typographical corrections to the text.
- Develop an understanding of three expressive aspects of type design: letterform, layout, and color.
- Use type expressively by designing two posters based on different musical styles.
- Develop an understanding of ways in which typography can symbolize the identity of a group or organization.
- Develop a visual identity for a city or town using typography.
- Develop an understanding of applications for 3D effects, motion graphics, and interactivity in typography.
- Research and design a subcultural package design for a popcorn box.
- Develop an understanding of experimental typography and the interaction between type and other cultural artifacts.
- Develop or redesign a currency, integrating type, image, and graphics.
Interested in this course? Scheduled and self-paced enrollment options are available. Ask Admissions about taking this course as part of a degree or certificate program.
|Course Level||Classes start||Registration Fee||Technology Fee||Tuition|
3 credits, 15 weeks
|Jan, May, Aug||$200||$50/semester||$490/credit|
60 clock hours, 3 months access
|Enroll today, start tomorrow||$50||$25/course||$949|
|* Registration fees are nonrefundable after 5 days from enrollment. All tuition includes a digital materials fee for updates to course or program content.|
Software and Supplies
To take this course you'll need:
- Computer with Internet connection.
- Adobe Illustrator and InDesign or equivalent programs.
- Basic experience in the above software.
Terrific instructor! I appreciate that Andrew's feedback was always very constructive, bringing to light ideas for improvement and thus making my work all the stronger.Karin Dau, Undergraduate Certificate in Graphic Design