Online Brand Identity Course
Branding and Identity
Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? Discover the answers in this online brand identity course. Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity. You'll be designing or redesigning company identities for both existing companies and newly established businesses.
Stand out in a crowded marketplace
Instructor-Led CourseFeedback from design professionals
Creative ProjectsStretch your skills, grow your portfolio
Learn at Your Own PaceSelf-paced and scheduled programs available
1 - Intro to Corporate Identity
How does a company and organization project a coherent identity that's as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW.
Project - Logo design
2 - Design and Corporate Strategy
Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness.
Project - Logo Redesign
3 - Designing a Corporate Brand
What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored.
Project - Product Line Logo
4 - Design Process and Methodology
Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions.
Project - Problem phase
5 - From Solution to Evaluation
Every problem has a solution, and in this lesson we present the "solution phase" of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the "evaluation phase" in which solutions are put to the test.
Project - Evaluation phase
6 - Product and Corporate Design
A company logo is merely cosmetic without a strong product to back it up, and we'll look at the role the product plays in a company design in this lesson. Specifically, you'll explore how identity is presented through product designs from Apple and Sony.
Project - Restaurant identity design
- Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
- Research and design logos for three different companies, exploring differences in concept development.
- Develop an understanding of how corporate identity is influenced by corporate business strategy.
- Research and redesign a TV network's logo to change or better present its identity.
- Design logos and cohesive brand identities for three product lines of hair care products.
- Develop an understanding of the skills and attributes required to become a corporate designer.
- Apply a three-step methodology to research and develop a concept for the visual identity of a restaurant.
- Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
- Develop and hone a visual identity, presenting it to a fictional client in different applications.
- Develop an understanding of the critical relationship between product, environment, communication, and logo design.
- Apply a finished design to a shop front for the client's restaurant, letterhead, business cards, and other elements: a proposal, user guide, and slideshow.
Interested in this course? Scheduled and self-paced enrollment options are available. Ask Admissions about taking this course as part of a degree or certificate program.
|Course Level||Classes start||Registration Fee||Technology Fee||Tuition|
3 credits, 15 weeks
|Jan, May, Aug||$200||$50/semester||$475/credit|
60 clock hours, 3 months access
|Enroll today, start tomorrow||$50||$25/course||$534|
|* Registration fees are nonrefundable after 5 days from enrollment. All tuition includes a digital materials fee for updates to course or program content.|
Software and Supplies
To take this course you'll need:
- Computer with Internet connection.
- Adobe Photoshop and Illustrator.
- Basic experience in the above software.