Our online Marketing Design Certificate programs provide a flexible, customizable course of study designed for adult learners. Complete your program on a part-time schedule, fully online. Build professional skills with a Professional Certificate and add concentrations in an Advanced Certificate program.
Classes start at the beginning of each month. Apply academic or experience credits to customize your program. Advanced Certificate students choose from concentrations in Branding and Identity, Print Design, Web Design, and more.
As a Professional Certificate student, you'll develop essential skills in branding, advertising, and promotional design that can enhance your small business or build your corporate client base. The Professional Certificate program gets you started with skills in visual design including advertising and brand identity.
Online marketing course topics include training in Adobe Photoshop and Adobe Illustrator, marketing and advertising, and corporate identity design.
Do you already have some marketing design experience? You may be able to customize your program. For example, you may be able to take 4240 photoshop advanced in place of 4218 photoshop basics. Check our list of online marketing courses. Your advisor can help you make the best course selections.
The goal of the online Marketing Design Certificate program is to impart the fundamental technical and aesthetic skills required to design marketing, advertising, and promotional materials in a business environment. You will begin to develop a portfolio of individual creative work you can present to potential employers. Here are the standards you are expected to meet as a student in the program.
Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage.
You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project.
You will develop entry-level professional skills in creating vector art illustrations in Illustrator, using shape drawing and freehand drawing tools, Pen tool, type tools, and basic effects. You will be able to create simple, stylized logos, icons, and illustrations for effective visual communication.
You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression.
You will be able to analyze basic marketing principles and strategies, and identify the three major eras of marketing, the primary categories of marketing activities, and the types of marketing pieces most commonly designed. You can analyze a target market, interpret mission and vision statements, and interpret a marketing plan.
You will be able to use a professional, iterative design process to develop a logo design that meets client goals. You are able to apply an understanding of branding and typography to create simple, graphically appealing logo/identity designs.
You will develop skill in researching and developing an effective concept for the visual identity of a company or organization. Your work will show a basic proficiency in creating and applying an identity in various design contexts, including business card, letterhead, ads, and storefront.
You will develop the ability to create effective marketing design for campaigns in different print media and interactive formats. Your work shows the ability to convey a simple, engaging visual message that helps a business client fulfill a specific marketing goal, and you are able to write about and present your work to clients professionally.
Classes start at the beginning of each month. The Professional Certificate is open admissions: To apply for the program, simply complete our application and select your program options. Applicants are expected to have graduated high school.
Whenever you're ready, talk to our admissions staff to explore program options and learn about our fast, convenient application process. Here are some next steps:
To take this online program, you'll need a computer with an Internet connection as well as additional software and supplies.
Review the online Marketing Design Certificate requirements below, and be sure to visit our Student Store for discounts on hardware and graphic design software. You must be an enrolled student to be eligible for educational discounts.
Course substitutions or the addition of concentrations (Advanced Certificate) may involve additional requirements. Check our list of online marketing courses or our directory of all certificate program courses.