Our online Marketing Design Certificate programs provide a flexible, customizable course of study designed for adult learners. Complete your vocational program on a part-time schedule, fully online. Build professional skills with a Professional Certificate and add concentrations in an Advanced Certificate program.
Classes start at the beginning of each month. Apply academic or experience credits to customize your program. Advanced Certificate students choose from concentrations in Branding and Identity, Print Design, Web Design, and more.
As a Professional Certificate student, you'll develop essential skills in branding, advertising, and promotional design that can enhance your small business or build your corporate client base. The Professional Certificate program gets you started with skills in visual design including advertising and brand identity.
Online marketing course topics include training in Adobe Photoshop and Adobe Illustrator, marketing and advertising, and corporate identity design.
Already have some marketing design experience? You can customize the program around your learning goals, provided you meet core requirements. Check our list of online marketing courses and complete course list, and talk to an advisor.
The goal of the online Marketing Design Certificate program is to impart the fundamental technical and aesthetic skills required to design marketing, advertising, and promotional materials in a business environment. You will begin to develop a portfolio of individual creative work you can present to potential employers. Here are the standards you are expected to meet as a student in this vocational program.
#1 Digital Imaging
Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage.
You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project.
#3 Vector Art
You will develop entry-level professional skills in creating vector art illustrations in Illustrator, using shape drawing and freehand drawing tools, Pen tool, type tools, and basic effects. You will be able to create simple, stylized logos, icons, and illustrations for effective visual communication.
You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression.
You will be able to analyze basic marketing principles and strategies, and identify the three major eras of marketing, the primary categories of marketing activities, and the types of marketing pieces most commonly designed. You can analyze a target market, interpret mission and vision statements, and interpret a marketing plan.
#6 Logo Design
You will be able to use a professional, iterative design process to develop a logo design that meets client goals. You are able to apply an understanding of branding and typography to create simple, graphically appealing logo/identity designs.
#7 Identity Design
You will develop skill in researching and developing an effective concept for the visual identity of a company or organization. Your work will show a basic proficiency in creating and applying an identity in various design contexts, including business card, letterhead, ads, and storefront.
#8 Marketing Design
You will develop the ability to create effective marketing design for campaigns in different print media and interactive formats. Your work shows the ability to convey a simple, engaging visual message that helps a business client fulfill a specific marketing goal, and you are able to write about and present your work to clients professionally.
Classes in our vocational programs start at the beginning of each month. The Professional Certificate is open admissions: To apply for the program, simply complete our application and select your program options. Applicants are expected to have graduated high school.
"The Professional Certificate gives you essential design skills for advertising or marketing. You're learning software, design, and business applications." – Brenda Meda, Senior Admissions Advisor
Whenever you're ready, talk to our admissions staff to explore program options or attend an Open House.