The Multimedia Arts Program Standards

The goal of the Multimedia Arts program is to equip you with fundamental technical and conceptual skills to develop multimedia. In the program, you will develop the technical, creative/visual, and communications skills for entry-level professional work.

View this slideshow to learn about the goals of the Multimedia Arts program:

Listed below are the standards you are expected to meet as a student in the Multimedia Arts program.

#1 Digital Imaging
Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage.

#2 Vector Animation
You will have developed basic skill in creating Flash graphics such as illustrations, images, animations, and interfaces for the Web. Your animation work will show a basic proficiency in morphing and tweening and you will be able to build a simple Flash Web site.

#3 Video Production
You will develop a good understanding of digital video production and how to plan, shoot, and digitize video footage, prepare it for editing, and output it for a variety of uses. Your shooting and editing will show a basic command of visual and auditory storytelling.

#4 Color
You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project.

#5 Typography
You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression.

#6 Interface Design
You will be able to create Flash sites that show a proficiency in the use of digital assets, animations, interface design, and usability. Your work will show competence in working with color, typography, navigation schemes, and ActionScript in Flash Web sites.

#7 Video Editing
You will develop a proficiency in entry-level professional digital video editing techniques using a non-linear editing program. Your shooting and editing work shows the ability to create an effective, well-paced short narrative sequence and a control of rhythm, motion, and continuity.

#8 Motion Graphics
You will be able to create simple, effective, and polished motion graphic work in After Effects. Your work will integrate text, graphics, video, and audio and show a command of layers, motion control, keyframing, time effects, and animation techniques.