Web Marketing Pricing - This advanced pricing guide will help
you better judge how much you should charge and
how long it takes for your projects. Every designer
is different, whether slow, fast, expensive or
cheap. Use this guide and be flexible with your
own skills. |
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Web
Marketing Pricing |
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SEO Submission Form - Use this form to give to your customers to fill
out. This form is a useful guide for getting important
sumbission information about your customer's Web
site and what is important to them to say, such
as keywords and content descriptions. Once you
collect this information, you can better optimize
their site for top SEO placement based on the
information they provided. |
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SEO
Submission form |
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Sales Rep. Contract - All sales representatives must have in writing
how much commissions or discounts they will get
on the products they are selling for your company.
Make sure that any sales rep. signs this and signs
an employee contract as well. |
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Sales
Rep. Contract |
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Bid Spec. Sheet - If you are doing business with an outside vendor,
such as a print shop, you will need to provide
the vendor with a Bid Spec Sheet that shows in
detail what your project consists of and how you
request the job to be printed or produced. The
vendor will then provide you with an estimate
of cost and time frame to complete your project. |
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Bid
Spec. Sheet |
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Art Approval Sheet
- This sheet is designed to be attached
to artwork that needs client approval. This sheet,
when signed, obligates the client to accept the
artwork as is or the client can denote changes
needed. Use this form with all artwork so you
have a binding agreement that the artwork is correct
and final or that the client desires changes. |
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Art
Approval Sheet |
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Creative Strategy
- This is one of the most useful tools
in creating properly designed artwork. Whether
the client provides this information or you gather
this on your own, a Creative Strategy will help
solve many design issues and give a greater success
to your project. You can also use a Creative Strategy
to explain to your clients the benefits of why
you used a specific color, shape or type treatment.
Not only will this help sell your art, it will
make the client feel more a part of what they
have purchased. Remember that most clients know
nothing of art and don't understand the aspects
of design. |
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Creative
Strategy |
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Invoice - Without
proper accounting records and information about
jobs and taxes a company can get into real trouble.
Always keep strong records and keep up with your
daily income. The invoices available for download
are provided by Microsoft and were created in
Excel – Office 98. Enable Macros will allow
you to enter information and figure totals and
taxes. |
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Invoice |
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Job Jacket - It's very important to keep all your projects,
client approvals, changes and information inside
a Job Jacket. This Job Jacket includes an area
for job numbering, client information, pricing
and a drawing area. Use this Job Jacket for archiving
artwork and keeping your project information organized. |
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Job
Jacket |
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Mileage & Expense
Report - Use this report to keep track
of your expenses that were used for company use
such as mileage, meals and entertainment. If you
have employees, they must also keep track of what
they spend and why they spent it. There are 3
of the same forms available for download. The
Excel Document will automatically calculate and
total your expenses for you. |
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Print Questionnaire
- For every print project you receive
from a client, you will need to use this form
to ask them questions about their job. This is
part one of a two part contract agreement between
you and the client. This sheet will represent
your company and what you will be doing for the
client (For part 2 of the contract, download the
TERMS AND CONDITIONS file"). |
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Print
Questionnaire |
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Web Questionnaire
- For every Web site project you receive
from a client, you will need to use this form
to ask them questions about their job. This is
part one of a two part contract agreement between
you and the client. This sheet will represent
your company and what you'll be doing for the
client (For part 2 of the contract, download the
TERMS AND CONDITIONS file"). |
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Web
Questionnaire |
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Terms and Conditions
- This is the most important part to
any project you work on. This is the overall agreement
on how you do business, including billing, proofing,
revisions, alterations, copyright, and much more.
The Terms and Conditions should always be attached
to either the Print Questionnaire or the Web Site
Questionnaire. This is a binding agreement between
you and the client about the project you're working
on. |
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Terms
and Conditions |
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